Established in 1993 in Romford, Essex, Choice has been synonymous with providing desirable designer clothing for both men and women since its inception. From humble beginnings to present, we are now represented in all of the key shopping destinations across the South East of England. Offering exceptional service and peerless style - both online and in-store - Choice is recognised as one of the UK’s leading independent retailers, stocking a vast selection of men’s and women’s brands including Polo Ralph Lauren, Stone Island, Armani Jeans, Michael Kors, DKNY, Marc Jacobs and many more. Shop the designer collections online now or visit one of our five stores situated in Bluewater, Lakeside, Romford and Westfield, Stratford. 


CG Banner Mens
CG Banner Womens