Billionaire Boys Club manages to combine cutting-edge fashion that can hold its own among the world's big-name brands, with down-to-earth, edgy street fashion. This stand out brand was founded by the American hip hop star Pharrell Williams, with a little bit of help from Japanese fashion guru and DJ Nigo. BBC has its roots firmly in street style.
As Pharrell Williams says “wealth is of the mind and heart, not the pocket”. When you look through this collection of Billionaire Boys Club t-shirts, hoodies and snapbacks, you'll see how that philosophy carries over into the brand's clothing. Get some BBC clothing in your wardrobe and you'll be part of a very stylish club.